Brand refresh for an educational program focusing on the autoimmune disease lupus.
The main objective was to present a scientific, educational look and feel that positions the client as a leader in pushing the boundaries of science. Additionally, the brand refresh aims to highlight their expertise in the field of lupus and lupus nephritis, drawing attention to the company's more than ten years of experience in this area.
The concept highlights the client’s advanced educational contribution to the program.
The look aims to merge the textbook scientific accuracy of vintage illustrations, with the
modern and fresh feel of the colour palette.
Brand guidelines
Digital poster at
the congress
Storyboard of the intro video at ELM 2022
The Peer-to-peer design has already been chosen to represent G*K’s contribution to fighting Lupus at ELM 2022 in Stockholm, CORA 2023 in Turin, and LUPUS KCR 2023 in Seoul symposia.
Video submission for
PM Society Awards 2022
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